Another Way into Social Media for the Game Industry
The million, perhaps multi-million, dollar question about social media for companies is how to take advantage of something of a very grass roots nature to sell their products. It’s a very tough nut to crack, since advertising tends to be pretty top down, and the audience is purely on the receiving end, which runs completely contrary to the people-generated content nature of things like Twitter and Facebook.
By allowing integration of things like Xbox Live and Steam with gamerDNA, Microsoft and Valve, and even Flash game sites like Kongregate.com, automatically make their games part of the social media universe in a very natural way. Anyone that has linked a gamerDNA.com profile to Twitter or Facebook, as well as the game network in question, will be automatically Tweeting away about whatever they are playing.
“I think, and this applies to game companies in general, not only just publishers and platforms, it that: everyone is really, really interested in getting more of their content, and more of the conversations around them, out on the web, and, integrated into these social networks.
“Sort of a side effect of being integrated with gamerDNA, and having your game tracked on gamerDNA, through Xbox Live, or whatever, is that you can instantly have those conversations happening on Facebook, you know, about Red Faction: Guerrilla, for example. Or, a game that you played on Steam, so I think there is a lot to that. I mean everyone is trying to figure out how they can get on to social media, and gamerDNA is a great way for games to sort of get into that conversation in a really easy way…
“We’ve done a lot of the hard work already, so a lot of people can benefit from what we’ve done, and hopefully in a real, genuine way… Say I uploaded a screenshot of Beatles Rock Band and that gets pushed out to Twitter or Facebook. or even just gamerDNA, it’s a little bit more genuine, and a little bit more interesting to my ‘social graph’ – you know, my friends – than maybe, something uploaded straight from a company."